Data center technology trends for competing in a commodity market

Data center designers are increasingly adopting the maxim that bigger is better. Driven to a large extent by the shift toward co-location, hyper-scale data centers today comprise much of the new construction. As the centers have grown larger, they have also grown more generic and their product more of a commodity business.

When competing in a commodity market, finding ways to cut large, variable costs is business big variable cost that these operators can control is energy.

This article by ABB presents four technology advancements that are being utilized by data centers to respond to customer demand for greater energy efficiency and power quality.

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