Newave hires Juha Lantta as Product Marketing Director

Newave hired Juha Lantta, former Manager of Eaton Power Quality Oy’s Large Systems Group, to run the UPS manufacturer’s new product marketing department. Mr Lantta has vast expertise in the power protection industry and has more than 22 years of technical and commercial experience in UPS.

Mr Lantta, who will report directly to the Chief Sales Officer, will take full responsibility for the Product Marketing department with the objective of making Newave’s product marketing world class – reflecting Newave’s outstanding product quality and reliability.

Under Mr Lantta the Product Marketing department will product manage all of Newave’s UPS products and will incorporate the analysis of market dynamics, competitors and customer wants/needs and the provision of product plans for assigned products. The development of global product strategies as well as detailed product life-cycle plans and specifications will also be inherent parts of the department’s duties. Juha Lantta has been working on power protection technology since 1988.

“We are asking Juha to create a new global product marketing department that will further raise our already high standards for innovative product design, leadership in providing the best product experience and versatility in how we build products and perform services to meet the growing requirements of our business partners and end-customers around the world. We are very pleased to welcome Juha to our team. His extensive experience in UPS product marketing and development will contribute to Newave’s tradition of leading the industry in terms of technology and excellence” comments David Bond, CEO Newave Energy Holding SA.

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